The Braid Method starts and ends with your people

Every organization has different ambitions for AI, and different constraints on how it can be integrated into the work. The Braid Method is how we figure out what the right level of integration looks like for your organization, and how we make it happen.

We work alongside the people closest to the work at every stage, not just the leadership team. Our approach ensures the people at the heart of your business are informing where AI can have the greatest impact inside your organization.

The steps below can be contracted or expanded, depending on the extent of your need and the timeframe you’re working to.


Before we can change anything, we need to see it clearly. We spend time inside your team to observe how work actually gets done day to day. We then create your Braid Map: a clear view of how roles, teams, workflows and technology operate today; where human and AI capabilities reinforce one another; and where AI is underused, overused or poorly integrated.

1 Map how well your organization is braided today


We bring your leadership together around the Braid Map’s findings, and work through your org’s capacity for change: how much change is the organization ready for, where are the constraints, and what are the goals of an evolution? This conversation aligns us all on the areas of focus for the change program.

2 Align on your ambition and appetite for change


No two organizations braid the same way. Using the Braid Map as our foundation, we design the program of change that your organization needs: which teams or workflows to focus on first, what kind of work will close the gaps — learning programs, role redesign, workflow redesign, or some combination — and in what order.

3 Design a program tailored to your people and ambition


Now we really get into making change happen. That might mean building your team's capability through learning programs tailored to your teams’ ambitions. It might mean redesigning roles and workflows around what your people should actually own in an AI-enabled organization. Usually it means both. Whatever the intervention, we work alongside your people and adjust as we go.

4 Create change with your people

It’s hard to make sure changes stick. So we stay involved after the main program work is done, checking in, adjusting where needed, and coaching the people inside your organization who now carry this change forward. The goal is to make sure the change is embedded before we step away.

5 Equip your people to maintain the change