Leading organizations through the human side of AI transformation. 

Braid is an organizational design firm helping leaders reimagine what people can achieve in the AI era.

Hi. I’m Cameron.

I spent fifteen years working inside organizations, most recently as Chief Growth Officer of an integrated agency. Along the way, I became frustrated by how quickly the ambition of AI transformation had narrowed.

Speed. Efficiency. Automation. Scale. These things matter. But they are only part of the opportunity. AI should also help organizations unlock new ideas, new capabilities, and better work. 

Yet while leaders invest heavily in machine capabilities, many overlook the human capabilities their teams will need to realize that broader ambition.

That’s why I founded Braid.

Braid is built on the belief that people remain the greatest source of untapped potential within an organization. Realizing this potential requires redesigning the organization around them.

I partner with leaders to design Braided Organizations, where AI is thoughtfully woven into roles, teams, decision-making, and the operating model itself.

My practice is human-first and operationally grounded. I work inside organizations, alongside the people closest to the work, helping leaders navigate the structural, political, and skills-based tensions that determine whether transformation succeeds.

I work with leaders looking to create organizations where their people can do more impactful work with AI. And maybe one day, I’ll work with you.

How Braid helps you evolve into a Braided Organization

  • Teaching the practical skills and mindsets required for greater impact with AI. We deliver learning through group workshops (large groups), hands-on tutorials (mid-sized groups), and one-on-one coaching programs. 

    Identifying use cases | Learning programs | Tool advisory

  • Redesign team mandates, structures, decision rights and ways of working for an AI-enabled organization.

    Operating model design | Role definitions | Team charters

  • Identify the roles, skills and capabilities the organization will need to deliver growth, and determine what should be developed, hired, or brought in through partnerships.

    Skills mapping & forecasting | Role design | Build, buy, borrow or automate

  • Rethink how work moves through the organization, clarifying where people add the most value and where AI can improve speed, quality or capacity.

    Human-AI task allocations | Process redesign | Decision frameworks