Nice to meet you. I’m Cam. I’ve been managing the human side of AI transformation since the launch of ChatGPT.
Over the last decade, I led growth and transformation at top marketing agencies, helping Fortune 500 businesses manage the human side of technological change.
In my experience, transformation efforts routinely fail for one of two reasons: either a technology-first approach ignores the necessary organizational redesign, or a human-first approach focuses too narrowly on isolated coaching, forgetting the systemic changes needed to make new behaviors stick.
I created Braid to bridge this gap. We provide the integrated expertise required to transform the organization itself. Our mission is to solve the productivity conundrum by focusing on the essential human system side of AI transformation.
Our Expertise
Braid’s success in delivering complex, AI-led transformations comes from three core, integrated sources of expertise:
Top-down strategic design
We work with C-suite executives and their leadership teams to design an AI integrated organizational model that directly supports their business strategy. We bring clarity, having led transformation for Fortune 500 media, consumer goods, auto, healthcare, and financial services businesses. We tailor organizational models to suit your unique category, regulatory environment, and current situation.
Bottom-up operational execution
We don't stop at strategy. We partner with day-to-day teams and team leads to get into the details on how the transformed model comes to life through everyday processes. We are experts in the emotional and political dimensions of organizational transformation - particularly where AI is involved. We are experienced in partnering with HR/People and Legal teams, ensuring full buy-in and responsible implementation.
Technologically minded operators
We are fluent in the capabilities and operational realities of AI tools. We have extensive, hands-on experience with leading platforms like OpenAI, Anthropic, Google, Microsoft, Pencil, Typeface, and Jasper, as well as with custom tools built on Zapier and n8n. We focus not just on what the tools can do, but how to operationalize their use to drive organization-wide productivity.